Great new book on Elswick-Hopper bicycles
Elswick-Hopper is one of those classic British bicycle brands that many people have heard of, yet few know much about. Perhaps that reflects the fact that they were based not in Nottingham, London or the West Midlands but in the relative obscurity of Barton-on-Humber. Reading this excellent book, you will discover that Elswick-Hopper and its related and descendant companies actually occupied a major place in the pantheon of cycle making, involving also in later years Coventry-Eagle, Falcon, Claud Butler, Dawes and the German firm Heidemann.
The author is Nigel Land, editor of the Veteran-Cycle Club’s journal The Boneshaker. He spent a decade researching the subject very thoroughly. His handsome 284-page hardback is copiously illustrated with monochrome photographs. The human, manufacturing and financial aspects are well covered, as are the company’s post WW2 attempts to innovate, such as the Convincible with its twin top-tubes, down-tubes and seat-tubes, and the glass-fibre clad Scooped. Separate appendices cover Elswick’s ventures into car making and motorcycle production.
This is, without doubt, one of the best histories of a bicycle company yet produced. For further details, see the flyer here: The Complete History of Elswick-Hopper, including Falcon Cycles