Great Idea! a book by Alan Lawrie

In 1970 Alan Lawrie, a Brit from the Isle of Wight, set up a disc jockey agency in Copenhagen called IDEA – short for International Discotheque and Entertainment Agency. More than a thousand young people, mostly British, worked for him at some time or another in the 1970s and 80s. From humble beginnings working for a record company, Alan grew his IDEA agency to cover 14 international markets, including all of Europe and parts of the Middle and Far East.

Alan’s book is very evocative of the period and is in two main parts. The first covers the history of the agency; the second mainly comprises contributions from DJs who worked for Alan and information about them. There’s a DJ Hall of Fame list, pictures of the DJs, a listing of all the clubs and venues involved, and memories and anecdotes galore.

This was the era of the personality disc jockey, playing a wide variety of music – it could be almost any style, as long as it had a beat you could dance to. In those days DJs were not the relatively anonymous sound technicians we have today. Back then shared lifestyle, adventures and partying formed friendships for life. IDEA survivors still hold well-attended reunions and have a vibrant Facebook group.

If you’d like to get a better understanding of the DJ scene in the 1970s and 1980s, or just reminisce about an era long gone, you can buy this profusely illustrated 186-page hardback book directly from Alan. Contact him directly by email at or by text (not voice) at +44 777 577 8000. You can pay by credit or debit card, PayPal or bank transfer.